How Fine-Dining Has Been Making Food Iconic Way Before Instagram — The Business of Going Viral

– [Narrator] Modernist fine dining was built on the idea that cuisine is a creative art. Like all artistic disciplines, rules and expectations have been severed by the leaders of the field. – When I manipulate food, I do it because I’m understanding what it’s capable of and I’m not necessarily doing a lot to How Fine-Dining Has Been Making Food Iconic Way Before Instagram — The Business of Going Viral